Identity is what makes your brand recognizable to people and makes them perceive your organization in a certain way. It entails many things, but you can think about it in a similar way to how you think about a person’s identity.

Names are usually one of the first aspects that come to mind in identifying someone. Similarly, your brand name is one of the most important aspects of its identity.

Another aspect that might come to mind when talking about recognizing someone is their face, which translates into brand identity as your organization’s logo. This is what people will visualize when thinking or talking about your brand. It needs to be memorable, related to all identity aspects, and work correctly across all communication channels (website, documentation and presentations, social media, etc.)

The third important aspect could be summarized as personality. This usually means how a person communicates with others, how they react to certain situations, what their values and beliefs are, etc. When designing your branding, we take into account these aspects; communication tone and style, preferred reactions, values, vision, and mission, to create an identity that is personable and unique for your community.