SECRETARÍA DE JUVENTUDES

In 2022, a new branch of local government was introduced in Ezeiza, Buenos Aires. It is focused on young people from 13 to 20 years old. It organizes many activities, classes and events, while also offering a helping hand for people in the district.

A WARM PLACE FOR THE YOUTH OF EZEIZA
1. Color pallete

They also wanted to highlight the different areas in which the secretariat would be involved: Sports, education, art, and environmental care. We included a color palette that would allow to showcase each area.

Previous to our involvement in this project, they were using a photo as a logo, and even though they recognized the disadvantages, they were fond of the idea behind the picture. This is why we constructed a logo keeping in mind that original picture:

They also wanted to highlight the different areas in which the secretariat would be involved: Sports, education, art, and environmental care. We included a color palette that would allow to showcase each area.

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BRAND IDENTITY

For their logo and image, they wanted to convey the idea of coming together in a space that is dedicated to the youth, with a playful touch.